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BUSINESS PROGRAMS
What you’ll learn:
- Sales Management
- Fundamentals of Advertising
- Media - Planning & Purchasing
- Fundamentals of Marketing
- Negotiation in the Sales Environment
- Small Business Management (Entrepreneurship)
- Principles of Selling
- Retail & Merchandise Management
- Market Research
- Electronic Marketing for Business
- Special Event Planning
- Business Law I
- Business Law II
- Business Organization I
- Business Organization II
- Business Mathematics I
- Presentations with PowerPoint
- Business Language Fundamentals
- Applied Business Communication I
- Applied Business Communication II
- Spreadsheets for Business
- Electronic Communication
- Business Documentation I
- Business Documentation II
- Career Strategies
Length of course: 12 months
“Westervelt gave me the tools and knowledge I needed for what I wanted to do in the future from instructors who have lived and experienced the field in which they teach. The instructors are very knowledgeable and great mentors. The bonus is that they are there to help you succeed” – Bunly I.
Program Overview:
The demand for sales, marketing or advertising managers is expected to remain above average as consumers and businesses continue to increase spending, and companies respond to the need to compete in a global marketplace. The number of sales and marketing positions is expected to exceed the number of qualified applicants. This Westervelt program will provide the education you’ll require to plan, organise, direct and control the activities of establishments and departments involved in commercial, industrial and wholesale sales, marketing, advertising, and public relations.
Career Opportunities:
Places: advertising firm • life insurance company • private company • government department • media company • financial institution • product suppliers/distributor • market research/analysis firm
Positions: corporate sales • retail marketing • sales management • real estate • marketing specialist • print, radio or television advertising sales • pharmaceutical sales • marketing consultant • research and development
